Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, Stati Uniti
| Titolo | InoVision |
| Agenzia | The Borenstein Group, Inc. |
| Campagna | InoVision |
| Cliente | Marlin Integrated Capital |
| Marca | InoVision |
| Posted | Aprile 2006 |
| Settore | Istituti di Credito |
| Slogan | For Utility People By Utility People. |
| Trama | When InoVision, the nation's largest financial services provider for "after collection solutions" to large electric and gas utilities, retained The Borenstein Group to help market its highly progressive business solution to a group of C-level industry executives who inherently aren't risk takers or early adapters. Leveraging its expertise in C-level communications, The Borenstein Group developed an integrated marketing collateral system that was anchored around the creative metaphor of a vibrant flower growing in the middle of a waterless-desert of debt. It helped illustrate InoVision's Unique Selling Proposition: Helping Utilities sell dormant bad debt accounts and infuse instant cash to their ailing bottom line. |
| Filosofia | Leveraging its expertise in C-level communications, The Borenstein Group developed an integrated marketing collateral system that was anchored around the creative metaphor of a vibrant flower growing in the middle of a waterless-desert of debt. It helped illustrate InoVision's Unique Selling. This message especially resonated as financial stock market pressures made profitability more visible than ever before. |
| Risultato | Achieved high visibility and acceptance among CFOs of large-scale Utilities. Empowered company to penetrate major accounts as planned. |
| Tipo di Media | Brochure |
| Market | Stati Uniti |
| Executive Creative Director | Gal Borenstein |
| Creative Director | Clayton Tompkins |
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