Inovision - "Go From Zero to a Hero"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Stati Uniti

2578

Titolo	Go From Zero to a Hero
Titolo (Lingua Originale)	English
Agenzia	The Borenstein Group, Inc.
Campagna	Go From Zero to a Hero
Cliente	Marlin Integrated Capital
Marca	Inovision
Posted	Aprile 2006
Settore	Istituti di Credito
Slogan	Go From Zero to a Hero
Trama	noVision is a leading financial services provider that specializes in buying account receivables debt portfolios from large electric and gas utilities nationwide. It challenged The Borenstein Group to raise the awareness for its progressive business solution to an audience of highly conservative financial executives who have never outsourced before, through a print trade advertising campaign.
Filosofia	The Borenstein Group responded by identifying the strategic reason for any senior decision maker to change their purchasing behavior: their personal stake in the game. Entitled "Go from Zero to a Hero", we've deployed a memorable print ad campaign that demonstrated how Chief Financial Officers can positively transform their corporate bottom line, while getting credit for being thought leaders within their own organizations. A win-win proposition for change.
Tipo di Media	Pubblicita' su periodici
Market	Stati Uniti
Executive Creative Director	Gal Borenstein
Creative Director	Clayton Tompkins