Clayton Tompkins
Executive Creative Director / Partner at Earth2Sun Marketing Partners
Washington D.C, Stati Uniti
TitoloBeyond 4x6
Agenzia
Campagna Beyond 4x6 - Lucidiom
Cliente Lucidiom
Marca Lucidiom
PostedAprile 2006
Settore Sviluppo fotografico
Slogan Your Business. In Focus.
Trama Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP.
Filosofia The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins.
Tipo di Media Sito Internet
Market Stati Uniti
Più informazioni www.lucidiom.com
Executive Creative Director
Creative Director

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