Executive Creative Director / Partner
at
Earth2Sun Marketing Partners
Washington D.C, Stati Uniti
| Titolo | I Am Marconi |
| Agenzia | The Borenstein Group, Inc. |
| Campagna | I Am Marconi |
| Cliente | Marconi |
| Marca | Marconi Federal |
| Posted | Aprile 2006 |
| Settore | Servizi Professionali per il business |
| Slogan | I Am Marconi |
| Trama | When Marconi, a trusted partner of the U.S. Federal Government, and a provider of mission-critical networking and telecommunications equipment, was ready to get the word out about its new IP services, it called upon The Borenstein Groupto develop and launch an effective ad campaign in the competitive federal telecom arena. |
| Filosofia | The Borenstein Group placed premium value on increasing prospect visibility to Marconis engineers. Entitled "I am Marconi", the high-impact advertising campaign introduces the people who design and build the nations mission-oriented networks and systems, and who work to make sure that Marconi technology exceeds expectations. At your site or behind the scenes, the people at Marconi Federal represent engineering excellence. Each one is proud to tell you, "I am Marconi." |
| Problema | 1. Articulate Marconi's market leadership positioning in secure telecom networking. 2. Raise strategic awareness level of Marconi Federal's long-term commitment to secure networking market. 3. Raise brand awareness of Marconi's commitment to engineering excellence across all technology platforms and solutions. 4. Create a branding platform to build messaging that will compell C-Levels accept new product launches in the Marconi Excellence context. |
| Risultato | Ad Awareness Studies showed a dramatic increase in name recognition, product awareness, and strategic visibility in the Federal Telecom and IT markets. For more specific campaign results, please contact The Borenstein Group. |
| Tipo di Media | Pubblicita' su periodici |
| Market | Stati Uniti |
| Executive Creative Director | Gal Borenstein |
| Creative Director | Clayton Tompkins |
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