Serco - "Everyday Lives enhanced by Serco"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Stati Uniti

2428

Titolo	Everyday Lives enhanced by Serco
Agenzia	The Borenstein Group, Inc.
Campagna	Everyday Lives enhanced by Serco
Cliente	Serco
Marca	Serco
Posted	Aprile 2006
Settore	Societa' di Consulenza, Ricerca e Analisi
Slogan	Everyday Lives, enhanced by Serco.
Filosofia	Instantly recognizing the need to localize Serco's brand of excellence in service, The Borenstein Group created an inspiring ad that focused not on the corporation but on what it does for America's soldiers: delivery of effective support services. Featuring the emotional moment of a father returning from war to hugs his kids, helped Serco get positive brand exposure in leading defense and government publications.
Problema	When Serco, one of the world's largest public sector contractors, whose based in the United Kingdom, acquired Resource Consultants Inc., a large beltway-based defense contractor, it needed an effective advertising campaign that will facilitate a smooth brand transition in the highly-competitive defense marketing arena. It entrusted The Borenstein Group to get the message to market.
Tipo di Media	Pubblicita' su periodici
Market	Stati Uniti
Executive Creative Director	Gal Borenstein
Creative Director	Clayton Tompkins