Lloyds - "Horse Story"

adam&eveDDB

adam&eveDDB London, Regno Unito

Premi

26172

Marca: Lloyds
Paese: Regno Unito

Cliente: Lloyds Banking Group

Titolo	Horse Story
Agenzia	adam&eveDDB
Campagna	250 Year Anniversary
Cliente	Lloyds Banking Group
Marca	Lloyds
Data di Prima Diffusione/Publicazione	2015 / 6
Settore	Istituti di Credito
Slogan	By your side for 250 years
Trama	Lloyds Bank is launching a campaign featuring its iconic black horse to mark the bank’s role in supporting customers through 250 years of an ever changing Britain. At the heart of the campaign, created by adam&eveDDB, is a 90 second and 60 second film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day. It opens on a stable in the 18th Century where a black foal takes its first steps, moving to a horse helping a farmer and his wife plough their field in a pre-mechanised economy, through to a scene depicting the last horse drawn RNLI lifeboat in Wells (where this scene was shot), cuts to a horse drawn carriage at an 80s wedding, before ending on a British Para Show Jumper, Susi Rogers Hartley, cantering through a forest. In each scene of ‘Horse Story’, the black horses – the iconic symbol within the brand’s logo - put people first, demonstrating Lloyds’ core values of loyalty, trust and service. The campaign breaks on 29th June and also encompasses press, outdoor, digital and in-branch advertising. It uses the line: By your side for 250 years. Mat Goff, Managing Director, adam&eveDDB said: “The black horse is one of the most enduring icons on the British High Street. It represents the endurance, service and partnership that Lloyds has always provided its customers and is the perfect creative device for marking Lloyds’ 250th anniversary. “ Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank said: “We wanted to acknowledge our 250th anniversary with a campaign that dramatises the role Lloyds Bank has played in its customers’ and communities’ lives through the years, our iconic symbol - the black horse is the vehicle used to demonstrate quiet determination and trust, by your side through good times and bad.”
Tipo di Media	Televisione
Lunghezza	90 seconds
Colonna sonora	Birdy, Wings
Più informazioni	http://www.lloydsbank.com/banking-with-us/250-anniversary.asp
Casa di Produzione	Rogue Films
Managing Director	Mat Goff
Managing Director Group Brands and Marketing	Catherine Kehoe
Chief Creative Officer	Ben Priest
Executive Creative Director	Ben Tollett
Executive Creative Director	Richard Brim
Planner	David Golding
Media Agency	MEC
Producer	Matt Craigie
Producer	victoria bennett
Account Manager	Mat Goff
Account Manager	Charlotte Wolfenden
Media Planner	Hannah Mcwilliam
Media Planner	Melanie Constant
Director	Sam Brown
Editor	Paul Watts
Editor	The Quarry
Post Production	The Mill London
Audio Post Production	Aaron Reynolds
New Business Director	Jemima Monies