Guido Heffels
Executive Creative Director at HEIMAT Berlin
Berlin, Germania
TitoloLoctite Kintsuglue
BriefThe concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.
Agenzia
Campagna Loctite Kintsuglue
Cliente Henkel
Marca Loctite Kintsuglue (Adhesive Technologies)
PostedNovembre 2018
Settore Prodotti per la gestione della casa e la manutenzione
Trama The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love.
Problema Loctite Kintsuglue is Henkel’s newest product innovation in the adhesive segment. Due to its flexible putty-like structure it can solve more problems than most glues: it repairs, reconstructs and protects items. Another particularity: unlike other adhesives, Loctite Kintsuglue does not blend in, the glued areas remain visible.
Tipo di Media Televisione
Creative Director
Copywriter
Art Director
Casa di Produzione
Agency Producer
Chief Creative Officer
Chief Creative Officer
Managing Director
Account Director
Senior Account Manager
Executive Producer
Producer
Assistant Producer
Post-production Producer
Director
Direttore della fotografia
Music Supreme Music
Music Producer
Music Producer
Sound Design Company
Post Produzione
3D Artist
Grade
Editor

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