Samsung S6 / S6 Edge - "Recharge Yourself"

Leo Burnett Brussels

Leo Burnett Brussels Bruxelles, Belgio

14862

Titolo	Recharge Yourself
Agenzia	Leo Burnett Brussels
Campagna	Recharge Yourself
Cliente	Samsung
Marca	Samsung S6 / S6 Edge
Data di Prima Diffusione/Publicazione	2015
Settore	Telefoni cellulari e cercapersone
Trama	Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves.
Tipo di Media	Case Study
Lunghezza	77 seconds
Creative Director	Tom Garcia
Creative Team	Wout Geysen
Creative Team	Jurgen Verbiest
Art Director	Najate El Achari
Agency Producer	Monique Sampermans
Casa di Produzione	Eckelwood & Visual Teasing
Director	Gunter Blokken
Director	Renaud Goossens
Managing Director	Kaat Danneels
Account Director	Jeroen Vernelen
Account Executive	Elodie Pagaud