CoorDown - "How Do You See Me"

Saatchi & Saatchi

Saatchi & Saatchi Milano, Italia

Premi

28006

Questo spot fa parte della collezione ACT Responsible

Marca: CoorDown
Paese: Italia

Cliente: CoorDown

Titolo	How Do You See Me
Agenzia	Saatchi & Saatchi
Campagna	World Down Syndrome Day 2016
Cliente	CoorDown
Marca	CoorDown
Data di Prima Diffusione/Publicazione	2016 / 3
Settore	Istituzioni/Associazioni
Filosofia	The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.
Tipo di Media	Televisione
Lunghezza	107 seconds
Account Supervisor	Ciara Siegel
Account Executive	Keegan Fiertl
Strategic Planning Director	Federico Evangelista
Social Media Director	Shae Carroll
Chief Creative Officer	Jay Benjamin
Creative Director	Luca Pannese
Creative Director	Luca Lorenzini
Executive Creative Director/Writer	Mike Pierantozzi
Creative Director, Copywriter	Lauren McCrindle
Art Director	Aksana Berdnikova
Head of Film Production	John Doris
Executive Producer	Bruce Andreini
Director of Business Affairs	Marta Stajek
Direttore della fotografia	Reed Morano
Executive Producer	Kira Carstensen
Head of Production	Hillary Rogers
Producer	Erika Hampson
Production Supervisor	Gilana Lobel
Casa di Produzione	Pulse Films
Actor / Celebrity	Olivia Wilde
Director	Reed Morano