| Titolo | The Deal |
| Agenzia | Wieden+Kennedy |
| Campagna | The Deal |
| Cliente | Arla Foods |
| Marca | Arla Organic |
| Data di Prima Diffusione/Publicazione | 2017 / 2 |
| Settore | Latte e derivati del latte |
| Trama | The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this relationship, whilst not always an easy one, is mutually respectful, because both farmer and Mother Nature believe everybody should be able to enjoy all that nature has to offer. ‘The Deal’ TV ad recognises that the quiet work of nature is not so quiet after all – without the sun, rain, storms and wind that Mother Nature brings, the Arla cows would not have such lush and rich grass to feed on. Through all of this, the Arla farmer works hard, grafting and cutting no corners to bring each bottle of creamy milk to as many people as possible. Using a range of dramatic film techniques, and an emotionally powerful voice over, W+K London and Arla show how the might of Mother Nature and the care, skill and determination of the Arla organic farmer come together in a humble bottle of Arla Organic Farm Milk. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Mix | Wave Studios |
| Footage | Framestore |
| Account Manager | Vicki Sinclair |
| TV Production | Genevieve Sheppard |
| Creative Director | Dan Norris |
| Creative Director | Ray Shaughnessy |
| Copywriter | Mico Toledo |
| Copywriter | Juan Sevilla |
| Account Director | Hannah Gourevitch |
| Group Account Director | Laura King |
| Executive Creative Director | Ian Tait |
| Executive Creative Director | Tony Davidson |
| Strategic Planning Director | Georgia Challis |
| Strategic Planning Director | Rachel Hamburger |
| Sound Designer | Aaron Reynolds |
| Producer | Ed Baillie |
| Music Producer | Leland |
| Editor | Sam Jones |
| Editing Company | Cut and Run London |
| VFX Supervisor | Gary Driver |
| Colorist | Simon Bourne |
| Casa di Produzione | Prettybird |
| Line Producer | Emory Ruegg |
| Executive Producer | Juliette Larthe |
| Direttore della fotografia | Kristof Brandl |
| Director | Jodeb |
| Post Production | The Mill London |
More Work
SEE ALLThe World’s Neighborhood Hotel
- MARCA:
- Hotel Indigo
- AGENZIA:
- Anomaly
Gravity
- MARCA:
- The New York Times
- AGENZIA:
- Droga5
Sneakers
- MARCA:
- The New York Times
- AGENZIA:
- Droga5
The holidays start with you
- MARCA:
- Dunkin' Donuts
- AGENZIA:
- Anomaly Los Angeles
Independence - Questlove
- MARCA:
- The New York Times
- AGENZIA:
- Droga5