| Titolo | Cement |
| Agenzia | Wieden + Kennedy |
| Campagna | Believe in Your Smellf |
| Cliente | Procter & Gamble |
| Marca | Old Spice |
| Posted | Novembre 2012 |
| Settore | Gel bagno e gel doccia |
| Tipo di Media | Televisione |
| Editing Company | MacKenzie Cutler |
| Creative Director | Craig Allen |
| Creative Director | Jason Bagley |
| Copywriter | Andy Laugenour |
| Art Director | Max Stinson |
| Producer | Lindsay Reed |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Agency Producer | Ben Grylewicz |
| Casa di Produzione | Smith & Jones |
| Director | Ulf Johansson |
| VFX | The Mill LA |
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