Titolo | Boat |
Agenzia | Wieden + Kennedy |
Campagna | Smell Like A Man |
Cliente | Procter & Gamble |
Marca | Old Spice |
Posted | Luglio 2010 |
Settore | Gel bagno e gel doccia |
Slogan | Smell Like A Man, Man. |
Trama | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
Tipo di Media | Televisione |
Market | Stati Uniti |
Special Effects / VFX | The Mill New York |
Sound Design Company | Stimmung |
Music Production | Stimmung |
Executive Creative Director | Mark Fitzloff |
Executive Creative Director | Susan Hoffman |
Creative Director | Eric Baldwin |
Creative Director | Jason Bagley |
Art Director | Eric Kallman |
Art Director | Craig Allen |
Copywriter | Eric Kallman |
Copywriter | Craig Allen |
Director | Tom Kuntz |
Casa di Produzione | Morton Jankel Zander (MJZ) |
Account Director | Diana Gonzalez |
Agency Producer | Lindsay Reed |
Agency Executive Producer | Ben Grylewicz |
Editing Company | Rock Paper Scissors |