Doritos - "Hotel 626 - Phone Fright"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Stati Uniti

7145

Titolo	Hotel 626 - Phone Fright
Agenzia	Goodby Silverstein & Partners
Campagna	Hotel 626 - Phone Fright
Cliente	PepsiCo Inc.
Marca	Doritos
Posted	Ottobre 2008
Settore	Patatine fritte
Trama	With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.
Filosofia	Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
Tipo di Media	Web Film
Lunghezza	30 seconds
Più informazioni	www.hotel626.com
Group Creative Director	Hunter Hindman
Group Creative Director	Rick Condos
Art Director	Henrik Rosander
Agency Executive Producer	Amanda Cox
Agency Producer	Maggie O'Brien
Interactive Director	Mike Geiger
Sound Production	Plop
Sound Design Company	DinahMoe AB
Music	Plan 8 Music Ltd.
Casa di Produzione	B-Reel
Editing Company	B-Reel
Flash Development	B-Reel
Associate Creative Director	Marc Sobier
Associate Creative Director	Hartley Rusen
Special Effects / VFX	important looking pirates
Art Director	Michelle Hirschberg
Copywriter	Michelle Hirschberg
Creative Consultant	Asya Soloian