International Olympic Committee - "“You are a worthy opponent. You give me purpose and strength” Frank Chamizo"

Hulse & Durrell Vancouver, Canada

Premi

3748

Marca: International Olympic Committee
Paese: Canada

Cliente: International Olympic Committee

Titolo	“You are a worthy opponent. You give me purpose and strength” Frank Chamizo
Agenzia	Hulse & Durrell
Campagna	Stronger Together
Cliente	International Olympic Committee
Marca	International Olympic Committee
Data di Prima Diffusione/Publicazione	2021 / 7
Settore	Sport di Squadra, eventi sportivi
Filosofia	Two talented directors - Mark Zibert and Kevin Foley – illustrate the more human side of some fan-favorite athletes for the 2021 International Olympics Committee campaign entitled “Stronger Together.” Amplified by a rousing score and inspiring voiceovers, the films showcase the dynamic athleticism of Olympians in an affecting and soulful way. Since the campaign kicked off with the hero film, the IOC reported it has measured over 250 million impressions. The anthem spot features some 20 athletes, capturing the explosive power and breathtaking skill of exciting up-and comers to household names. Other films within the campaign focus the lens on individual athlete stories, including Naomi Osaka, Usain Bolt, Tony Hawk, Nyjah Huston, and Refugee Olympic Team member Yusra Mardini. The sixth and final film, released on July 13, offers a tantalizing glimpse of the world of wrestling, each shot artfully demonstrating the grace and power of Cuban-Italian wrestler Frank Chamizo Marquez. Working collaboratively with Canadian design agency Hulse & Durrell from the beginning, Zibert and Foley created the mood film that ultimately won the agency the pitch. For the directors, it was imperative there be a sense of humanity and emotion in the storytelling. Beyond beautiful vignettes of the athletes’ physicality, the films needed to emphasize solidarity and the strength in the collective human experience, now more than ever. Produced by Scouts Honour with an all-Canadian crew, production on the star-studded work commenced pre-pandemic and picked back up in 2021, with the global film shoot spanning six cities across four continents, including Cape Town (South Africa), Lisbon (Portugal), Los Angeles (USA), Kingston (Jamaica), Melbourne (Australia), and Toronto (Canada). With an average of only 30 minutes with each athlete, pulling off the hero and individual films was a feat of efficiency and flexibility.
Tipo di Media	Web Film
Lunghezza	51 seconds
Market	Sud Africa, Giamaica, Stati Uniti, Portogallo, Australia
Editing Company	Married to Giants
Footage	Alter Ego
Service Production Company	Finch
Casa di Produzione	Scouts Honour
Director	Kevin Foley
Director	Mark Zibert
Executive Producer	Simon Dragland
Executive Producer	Rita Popielak
Cinematografia	Eric Kaskens
Cinematografia	Mark Zibert
Creative Research	Tricia Zaremba
Photographer	Janick Laurent
Editorial Company Executive Producer	Julie Axell
Editor	Graham Chisholm
Editor	Raj Ramnauth
Assistant Editor	Matthieu Belanger
Assistant Editor	Nick Yumul
Agency Executive Producer	Greg Durrell
Agency Executive Producer	Ben Hulse
Agency Producer	Kelly Parlane
Art Director	James Moslander
Copywriter	Adam Tetreault
Online/SFX	The Vanity
Lead VFX	Sean Cochrane
VFX Artist	Mike Medeiros
VFX Artist	Andrew Farlow
VFX Executive Producer	Stephanie Pennington
VFX Producer	Kayla Baxter
Sound Production	Six Degrees
Voice/Music Director	Dan McManus
Original Score	Alec Harrison
Additional Orchestration	Chris McGuire
Mixer	John Iaquinta
Colorist	Wade Odlum
Service Production Company	AG Films
Service Production Company	Moonlighting Film Production
Service Production Company	Media Mob
Service Production Company	Walters Productions Jamaica
Actor / Celebrity	Frank Chamizo
Actor / Celebrity	Usain Bolt
Actor / Celebrity	Tony Hawk
Actor / Celebrity	Nyjah Huston
Actor / Celebrity	Yusra Mardini
Actor / Celebrity	Naomi Osaka