SickKids - "SickKids VS: Hard Days"

Cossette

Cossette Toronto, Canada

Premi

2026

Questo spot fa parte della collezione ACT Responsible

Marca: SickKids
Paese: Canada

Cliente: SickKids Foundation

Titolo	SickKids VS: Hard Days
Brief	The “Day-In-The-Life” Vlog format is a trend used by Mom bloggers via YouTube and other social channels. It’s a trend that’s very popular worldwide (many videos garnering millions of views). After seeing the videos that SickKids moms were posting on social media, emulating these vlog-style videos in our campaign allowed us to frame this story within a context that everyone can relate to.In order to keep the film as authentic as possible we enlisted 10 SickKids Moms to help us write the story. We did this by interviewing each mom to better understand what they go through in a day. Then we took the most impactful snippets and formed it into a cohesive and emotional film
Agenzia	Cossette
Campagna	SickKids VS: Hard Days
Cliente	SickKids Foundation
Marca	SickKids
Data di Prima Diffusione/Publicazione	2021 / 6
Settore	Ospedali e Cliniche private
Trama	SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Tipo di Media	Televisione
Lunghezza	141 seconds
Editing Company	Outsider
Casa di Produzione	Scouts Honour
Music	Rajakovic Electric
Special Effects / VFX	The Vanity
Global Chief Creative Officer	Peter Ignazi
Executive Creative Director	Jaimes Zentil
Creative Director	Matt Antonello
Copywriter	Matt Antonello
Creative Director	Kyle Lamb
Art Director	Kyle Lamb
Production Company Producer	Erica Metcalfe
Group Business Director	Daria Lysenko
Account Supervisor	Alex Hughes
Account Supervisor	Aline Cleve
Strategist	Denika Angelone
Strategist	Bella Ianetta
Director	Mark Zibert