| Titolo | The King |
| Agenzia | BBH New York |
| Campagna | The King |
| Cliente | Sony Corporation of America |
| Marca | Sony Playstation 4 |
| Data di Prima Diffusione/Publicazione | 2016 / 11 |
| Settore | Giochi e Giocattoli |
| Trama | he true greats never settle. With PlayStation leading the charge into the future, BBH created a film to celebrate the kings of gaming who will come along with us. After launching this exclusively on Facebook, the lead character then came to life, responding directly to gamers who used the comments section to call out the films hidden easter eggs. The King interacted directly with them, revealing deeper insights into the items they found – then gifted the actual items to hundreds of gracious recipients. Rewarding them for their greatness, and arming them for the future of gaming. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Epoch Films |
| Director | Martin de Thurah |
| Executive Producer | Melissa Culligan |
| Production Designer | Floyd Albee |
| Creative Director | Dean Woodhouse |
| Editorial Company / VFX Company | Rock Paper Scissors |
| Editor | Mikkel E.G. Nielsen |
More Work
SEE ALLCoin Jar
- MARCA:
- Greenlight
- AGENZIA:
- Haymaker
Crickets
- MARCA:
- Greenlight
- AGENZIA:
- Haymaker
Payphone
- MARCA:
- Greenlight
- AGENZIA:
- Haymaker
Vacuum Tube
- MARCA:
- Greenlight
- AGENZIA:
- Haymaker
Future
- MARCA:
- Greenlight
- AGENZIA:
- Haymaker
Welcome to Irish Spring
- MARCA:
- Irish Spring
- AGENZIA:
- Ten6 Creative
For Lips, With Love
- MARCA:
- Burt’s Bees
- AGENZIA:
- mcgarrybowen
Let the Song Play
- MARCA:
- Spotify
- AGENZIA:
- Epoch Films