Ray Allen
Actor / Celebrity at MTP
New York, Stati Uniti
TitoloIf
Agenzia
Campagna If
Cliente A.G. Barr
Marca Irn-Bru
PostedLuglio 2008
Settore Succhi e bevande alla frutta
Slogan Feel Phenomenal
Trama Soft drink brand Irn-Bru launched its first new television campaign in over a year with a campaign focussing on what it means to be Scottish, the sense of pride in a being a Scot and the pride in the treasured Irn-Bru brand. The campaign based on Rudyard Kipling's poignant poem, 'If', was created by The Leith Agency and aired only in Scotland. The poem has been skilfully re-written for the ad to capture the Scottish national sprit and successfully combines that sense of Scottish pride with humour and a sprinkling of the trademark Irn-Bru irreverence! The commercial celebrates everyday life and what it means to be Scottish; football fans sharing the disappointment of a Scotland defeat, a naked couple braving the elements for a New Year's dip, girlfriends discarding their 6 inch heels to walk home barefoot through the puddles after a night partying and a group of friends braving the midges and mud camping in a field.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Casa di Produzione
Producer
Director
Producer
Art Director
Copywriter
Copywriter

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