Vicky Gitto
Chairman & Chief Creative Officer at Young & Rubicam/Vml Italy
Milano, Italia
TitoloChat Yourself
BriefThe early stages following the onset of Alzheimer's can be scary. Every aspect of one’s life can turn into an endless stream of questions. Did I eat lunch? Where do I live? Who is this beautiful smiling face in the picture frame? Chat Yourself collects a person’s online memories, based on a Facebook live diary and gives back vital information at key moments. With the app, Alzheimer's sufferers no longer need to feel ashamed to ask questions. They can overcome their fear of leaving the house alone. They can take back control of their daily routines. And their lives. If you’re living with Alzheimer’s disease, every aspect of your life can quickly turn into an endless stream of questions. The Chat Yourself app collects a person’s online memories and gives them back vital information at key moments.
Agenzia
Campagna Chat Yourself
Cliente Italia Longeva
Marca Italia Longeva
PostedGiugno 2017
Settore Varie
Trama There are 9.9 million new cases of Alzheimer’s each year. The disease causes problems like: getting lost, not managing self care, not recognizing relatives. Alzheimer’s means a progressive loss of memory, independence and dignity. 
Filosofia A chatbot which collects the entire life of Alzheimer’s sufferers and gives them back vital information 24H. We’ve based it on Facebook: the life diary that everyone has in their pocket.With push notifications it helps even without any request. The chatbot helps patients with real time answers, restoring their daily routine and improving their lifestyle. 
Tipo di Media Social Media
Lunghezza
Executive Creative Director
Creative Director
Copywriter
Art Director
Casa di Produzione
Production Company Producer
Agency Producer

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