Humanity & Inclusion - "Be a Lifeline to The Most Vulnerable"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

3550

Questo spot fa parte della collezione ACT Responsible

Marca: Humanity & Inclusion
Paese: Canada

Cliente: Handicap International

Titolo	Be a Lifeline to The Most Vulnerable
Agenzia	Cossette Communication-Marketing
Campagna	Be a Lifeline to The Most Vulnerable
Cliente	Handicap International
Marca	Humanity & Inclusion
Data di Prima Diffusione/Publicazione	2018 / 1
Settore	Enti/Istituzioni/Organizzazioni no-profit
Filosofia	Humanity & Inclusion (formerly Handicap International) and agency Cossette Montreal releases a new commercial ‘Lifeline’ that tells real-life stories of trauma and resilience of vulnerable populations facing conflict, disaster, poverty and exclusion. Filmed in refugee camps along the Thai-Burmese border, the launch campaign, directed by Olivier Staub and produced by Morrison, combines both live action and animation. Narrated by Feist, the film begins with close ups of people’s hands, which form an abstract landscape on which the animation delicately treads out true stories. Shots of the people behind the stories emerge – from young to old, their faces tell of both struggle and strength. The new identity for Humanity & Inclusion will be unveiled in a global campaign deployed across several platforms and in eight countries. 30, 45 and 60 sec videos will appear on TV, online and in cinemas. The campaign also includes OOH, as well as print, online and social media ads.
Tipo di Media	Televisione e Cinema
Lunghezza	60 seconds
Market	Namibia, Stati Uniti, Myanmar, Tailandia, Regno Unito
Production House	Morrison
Director	Olivier Staub
Photographer	Olivier Staub
Editing	Normal Studio
Animation	Shed
Narration English	Feist
Narration French	Pascale Bussières
Sound	Apollo Studios
Research	Impact Research
Copywriter	Linda Dawe