Titolo | Change Your View in the Kitchen |
Agenzia | BBDO Russia Group |
Campagna | Change you view in the kitchen |
Cliente | IKEA |
Marca | Ikea |
Data di Prima Diffusione/Publicazione | 2012 / 1 |
Settore | Mobili per la casa |
Trama | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
Filosofia | |
Problema | Idea description: The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
Risultato | Result:In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
Tipo di Media | Sito Internet |
Other | Digital Creative Director Kolya Fabrika |
Copywriter | Yaroslav Orlov |
Programmer | Actionfilm |
Designer | Maksim Demkin |
Art Director | Roman Firainer |
Creative Director | Yaroslav Orlov |
Creative Director | Roman Firainer |