Roman Firainer
Creative Director at Instinct
Moscow, Russia
TitoloChange Your View in the Kitchen
Agenzia
Campagna Change you view in the kitchen
Cliente IKEA
Marca Ikea
Data di Prima Diffusione/Publicazione 2012 / 1
Settore Mobili per la casa
Trama The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. 
Filosofia  
 
Problema Idea description: The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living.
Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. 
Risultato Result:In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. 
Tipo di Media Sito Internet
Other Digital Creative Director Kolya Fabrika
Copywriter
Programmer
Designer
Art Director
Creative Director
Creative Director

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