| Titolo | ABC of sleeping |
| Agenzia | Instinct |
| Campagna | ABC of sleeping |
| Cliente | IKEA |
| Marca | IKEA |
| Posted | Ottobre 2008 |
| Prodotto | Goods for sleeping |
| Settore | Mobili per la casa |
| Slogan | We'll teach you to sleep |
| Trama | TVC was produced within IKEA "ABC of Sleeping" campaign that was promoting IKEA Bedrooms business. Its objective is to make people think about the way they sleep. Everyone sleeps her/his own way. IKEA tries to offers everyone not a universal, but individual solutions for sleeping. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Director | Roman Firainer |
| Creative Director | Yaroslav Orlov |
| Art Director | Roman Firainer |
| Copywriter | Yaroslav Orlov |
| Casa di Produzione | Just Production |
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- AGENZIA:
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