An amusing spot from Thailand. Verena's Sure is a dietary supplement that helps weight control by “blocking” fat. The idea is brought to life through this story of a nit-picking highway patrol cop: a familiar figure and a running joke to Thais. Two men are flagged down by the cop because they are apparently transporting fat. It soon transpires that they’re inside local celebrity Woonsen, who has taken Sure. The men are confused but eventually one of them asks: “Is this an ad?” The cop nods. Mystery solved.
Verena's Sure is a food supplement that "captures" fat. In this amusing metaphor, motorists find themselves flagged down by a strict traffic cop; a familiar figure and a running joke among Thais. When they are deemed too "fatty" and banned from going any further, the travellers finally realise that they're trapped in the body of glamorous Thai celebrity Woonsen, who has just taken some Sure.
To break through the clutter of generic weight loss demonstrations and claims in the market, Verena turns the straightforward proposition of an ingestible fat binding supplement into a very literal yet unexpected demonstration of efficacy that ‘captures the fat’. The idea is brought to life through a narrative that compares the working of the supplement to that of a vigilant highway policeman. The ‘inside’ story unfolds through a series of entertaining word play and dramatizations from the moment Sure supplement is ingested by local celebrity Woonsen, in which all fat passing through her mouth is captured and unable to pass through to any other part of her body.