Samsung Galaxy S9 - "SportsCenter Emoji-Fied"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasile

6167

Titolo	SportsCenter Emoji-Fied
Agenzia	Leo Burnett Tailor Made
Campagna	SportsCenter Emoji-Fied
Cliente	Samsung
Marca	Samsung Galaxy S9
Data di Prima Diffusione/Publicazione	2019
Settore	Telefoni cellulari e cercapersone
Filosofia	Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way.
Tipo di Media	Interattivo
Lunghezza	105 seconds
Account Manager	Raphael Chiorino
Chief Creative Officer	Marcelo Reis
Art Director	Breno Ribeiro
Art Director	Ivan Loos
Production Company	Animuz
Media Placement	ESPN
Creative Vice President	Wilson Mateos
Creative Director	Pedro Utzeri
Creative Director	Vinicius Stanzione
Copywriter	Fabio Nagano
Copywriter	Henrique Zirpoli
Agency Producer	Dudi Ciampolini Bourroul
Editor	Chrystian Danucalov
Editor	Jack La Noyée
Editor	Matheus Basilio
Account Lead	Fabio Brito
Account Director	Mariana Nunes
Client	Loredana Sarcinella
Agency Production Director	Maria Fernanda Moura
Media Vice President	Andrea Hirata
Media Director	Heloisa Goldman
Media Manager	Alexandre Suzuki
Media	Thais Miranda