Volkswagen - "Safari Park"

adam&eveDDB

adam&eveDDB London, Regno Unito

8986

Titolo	Safari Park
Agenzia	adam&eveDDB
Campagna	Volkswagen Passat Launch 2001
Cliente	Volkswagen
Marca	Volkswagen
Posted	Luglio 2001
Prodotto	Passat
Settore	Auto Nuove
Slogan	The beautifully crafted new Passat. You'll want to keep it that way.
Filosofia	The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Regno Unito
Casa di Produzione	Partizan London
Art Director	Ewan Paterson
Copywriter	Ewan Paterson
Art Director	Rob Jack
Copywriter	Rob Jack
Agency Producer	Howard Spivey
Director	Rocky Morton
Media Director	Steve Edwards
Strategic Planner	James Hillhouse
Account Director	Jon King
Creative Director	Ewan Paterson
Creative Director	Rob Jack
Creative Director	Chris Barraclough
Art Director	Phil Bucknell
Art Director	Dan MacDonald
Creative Director	Sam Ball
Advertising Manager	Andrew Coombe
Creative Director	Dave Bedwood
Art Director	Cosmo Sarson
Art Director	James Jakob