| Titolo | Rocky |
| Agenzia | WCRS |
| Campagna | 118 118 Launch - The Number |
| Cliente | Knowledge Generation Bureau |
| Marca | The Number 118 118 |
| Posted | Agosto 2004 |
| Settore | Yellow Pages & Directories |
| Risultato | This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Executive Creative Director | Leon Jaume |
| Art Director | Andy Dibb |
| Copywriter | Steve Little |
| Agency Producer | Sally Lipsius |
| Account Director | Toby Pschorr |
| Planning Director | Cameron Saunders |
| Media Strategist | Yusuf Chuku |
| Advertising Manager | Alex Lewis |
| Copywriter | Gary Dawson |
| Copywriter | Tony Hardcastle |
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