Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italia
TitoloTo Kill Spoilers You Need The Best Ones at Killing 2
Agenzia
Campagna Spolier Killers
Cliente Sky
Marca Gomorrah
Data di Prima Diffusione/Publicazione 2017 / 11
Settore TV, Radio
Trama Anyone who loves TV series has to fight every day against a terrible enemy: spoilers. But eventually the launch of the third season of Gomorrah, the Italian award-winning original Sky production about the ruthless Mafia-like Neapolitan crime syndicate, can solve the situation. By scanning the conversations on social media, we hijack the audience attention about the most famous TV series like Game of Thrones, Narcos, Stranger Things or The Walking Dead, replying users’ spoiler posts with customized videos of the bloodiest Bosses of Gomorrah. In the videos the most evil characters of the most evil TV series threaten the viewers, suggesting them to keep their mouths shut about any TV series to avoid spoilers. The Spoiler Killers project lands on spoilerkillers.it, a digital tool that allows users to generate by themselves customizable videos to terrorize all of their friends who usually spoiler their favourite shows. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorrah, by exploiting conversations about the rival TV series.
Tipo di Media Televisione
Lunghezza
Executive Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Worldwide Chief Creative Officer
Chief Executive Officer (CEO)
Digital Creative Director
Digital Creative Director
Art Director
Copywriter
Art Director
Associate Copywriter
Client Services Director
Account Director
Account Supervisor
Agency TV Producer
Head of TV
Digital Project Manager
Social Media Manager
Casa di Produzione
Director
Direttore della fotografia
Editor
Music
Sound
Post Produzione

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