Adrian Botan
Chief Creative Officer Europe at McCann
London, Regno Unito
TitoloMy Carer
Agenzia
Campagna My Carer
Cliente Alzheimer's Society
Marca Alzheimer's Society, UK
Data di Prima Diffusione/Publicazione 2019
Settore Istituzioni/Associazioni
Trama My Carer is the most affordable and accessible digital tool for people living with dementia. The result of data collected from hundreds of hours of research with the Alzheimer’s Society, including focus and testing groups, it helps people living with early-stage dementia to follow their daily routine and retain their independence. It not only reminds them what to do, but also guides them, step-by-step, until they’ve accomplished their daily tasks.
Tipo di Media Applications
Lunghezza
Casa di Produzione
Agency
Global Executive Creative Director
Chief Digital Officer
Digital Director
Creative Director
Copywriter
Art Director
Digital Strategist
Chief Creative Officer
Chief Creative Officer
Business Director
Account Manager
Creative Technology Director
Lead Developer
UX Lead
Lead Architecture
Lead Developer

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