Titolo | Book |
Agenzia | Leo Burnett |
Campagna | World's Within Boxes |
Cliente | McDonald's |
Marca | McDonald's |
Posted | Febbraio 2014 |
Settore | Ristoranti e Fast Food |
Filosofia | Book: Promotional press adverts communicating the exciting thingsthat be found inside a McDonald’s Happy Meal. |
Tipo di Media | Packaging, Branding & Design |
Creative Director | Tony Malcolm |
Creative Director | Guy Moore |
Copywriter | Richard Ince |
Art Director | Ed Tillbrook |
Photographer | Sam Hofman |
Illustrator | Helen Musselwhite |