Malcolm Caldwell
Creative Team at DDB Sydney
Ultimo, Australia
TitoloJean and Peter
Agenzia
Campagna You Know with GIO
Cliente Suncorp Group
Marca GIO
Data di Prima Diffusione/Publicazione 2018 / 2
Settore Assicurazioni
Filosofia When it comes to insurance, do you just think you're covered - or know you are? It's an innocent enough question that serves as the foundation for GIO's new brand platform created by Leo Burnett, Sydney: You Know with GIO. These conversations revealed that while there are some Aussies who are okay to 'set and forget' their insurance, there are many more who don't just want to think they're covered for the things that matter to them most. They want to know they are. It's this information, and feeling, that gives them a measure of certainty in an otherwise uncertain world. The brand launch campaign will be supported by outdoor, digital, social, content and radio. Campaign material will also be utilised across every customer touchpoint, including contact centres, stores and agents, ensuring existing and new customers feel enlightened through understanding the benefit of 'knowing what they're covered for'.
Tipo di Media Esterna
Lunghezza
Marketing Manager
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Group Business Director
Executive Creative Director
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Media Agency
Voice Over
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Music Song Zu
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Post Production House
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