| Trama | The campaign shows how Lloyds Bank has been by the side of their customers through changesof every kind over the last 250 years: changes in the way British people live, changes in the wayBritish people work, and upheavals like the Industrial Revolution which changed our place in theworld.Featuring the iconic black horse, the commercial takes us on a journey through Britain, from thedramatic landscapes of the Brecon Beacons to the residential streets of Stoke.The music track is a cover of the song ‘Praise you’ by Camille Yarborough, famously sampled byFatboy Slim. It was recorded by up-and-coming artist Hannah Grace and the LondonContemporary Voices Choir. This song exemplifies the changes Britain has been through andpraises the British public as they continue to look to the future.The campaign launches on Saturday 8th April and will run in TV, digital, print, outdoor and socialmedia.Mat Goff, joint CEO at adam&eveDDB, says: "This new chapter in our Lloyds Bank campaigncelebrates the resilience of the British people through times of change and shows the strength andpermanence of the iconic black horse.”Neil Davies, Executive Creative Director at The Mill says ‘We were thrilled to be able to work withadam&eveDDB again on the latest Lloyds Bank campaign featuring the iconic black horse. It looksabsolutely stunning and, as always, it was a pleasure to work alongside Frederic Planchon and AcademyFilms.’Catherine Kehoe, Managing Director Group Brands and Marketing at Lloyds Bank says: “By YourSide is a natural progression of the For Your Next Steps campaign and shows how we’ll always beby our customers’ sides, giving them the financial confidence to take their next step. The newcommercial is a striking and powerful depiction of our unique place in the lives of British people,and demonstrates our commitment to helping our customers – today and in the future.” |