| Titolo | Make Your Favorite Cold Drinks |
| Agenzia | Havas New York |
| Campagna | Keurig Kold |
| Cliente | Keurig, Incorporated |
| Marca | Keurig Kold |
| Data di Prima Diffusione/Publicazione | 2015 / 9 |
| Settore | Piccoli elettrodomestici e accessori decorativi per la casa |
| Trama | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Group Executive Creative Director | Israel Garber |
| Group Executive Creative Director | Jason Musante |
| Executive Creative Director | Dustin Duke |
| Executive Creative Director | Jon Wagner |
| ACD/AD | Kristine Salm |
| ACD/CW | Guy Seese |
| Co-Head of Production | Sylvain Tron |
| Executive Producer | Deepa Joshi |
| Junior Producer | Christina Leprine |
| Account Director | Laura Dartnell |
| Account Director | Laure Ayel |
| Account Executive | Alex Zubak |
| Chief Strategy Officer | Tim Maleeny |
| Head Of Planning | Dana Ewing |
| Strategy Director | Alla Gonopolsky |
| Strategy Director | Maggie Windsor Gross |
| Strategy Director | Neil Kumar |
| Casa di Produzione | Brand New School |
| Director | CHRIS DOOLEY |
| Managing Partner | Devin Brook |
| Visual Effects Supervisor | Mark French |
| Line Producer | David Wolfson |
| Post Produzione | Brand New School |
| Creative Director, Brand New School | CHRIS DOOLEY |
| Designer | Andrés Rivera |
| Designer | Jeffrey Welk |
| Designer | Morten Kühl Christensen |
| Designer | Kris Wong |
| Designer | Serge Kirsanov |
| CG Supervisor | Russ Wootton |
| 3D Graphics | Morten Kühl Christensen |
| 3D Graphics | Dan Bradham |
| 3D Graphics | Jeff Bryson |
| 3D Graphics | Shane Csontos-Popko |
| Flame Artist | Mark French |
| Flame Artist | Kirk Balden |
| Storyboard Artist | Ryan Beckwith |
| Editor | Moss Levenson |
| Assistant Editor | Tyler Byrnes |
| Colorist | Colin Travers |
| Head of Production | Julie Shevach |
| Supervising Producer | Suzanne Potashnick |
| Direttore della fotografia | Jimmy Matlosz |