EA Sports - "Get in the Game"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

4760

Titolo	Get in the Game
Agenzia	Wieden + Kennedy
Campagna	Get in the Game
Cliente	Electronic Arts Inc.
Marca	EA Sports
Posted	Novembre 2007
Prodotto	Family Play
Settore	Consolles per Video Games
Trama	Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates.
Problema	To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers.
Tipo di Media	Televisione
Lunghezza	30 seconds
Post Production	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Jed Alger
Copywriter	Joe Staples
Art Director	Sean Donnell
Account Director	Steve Barry
Account Executive	Victoria Krueger
Agency Producer	Endy Hedman
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Audio Post Production	Eleven