John Allison
Heads at MPC LDN
London, Regno Unito
TitoloThe Outsider
Agenzia
Campagna The Outsider
Cliente N/A
Marca Grand National
Data di Prima Diffusione/Publicazione 2015 / 3
Settore Sport di Squadra, eventi sportivi
Trama Channel 4's 4Creative has created an animated mini-epic this year to promote its coverage of the U.K.'s most famous horse race, the Grand National. 
Filosofia While it couldn't be more different from last year's ad, which featured half naked men fighting, this one, directed by Nexus duo Alan Smith and Adam Foulkes, is equally gripping. Called "The Outsider," it's the story of a baby unicorn who, like the Ugly Duckling, doesn't fit in -- in a world of pastel ponies, he's dark and has a twisted horn and underdeveloped wings. After an epic chase across a mythological landscape in which he attempts to outrun the other unicorns, he transforms into a race horse, and you can probably guess the rest.
John Allison and Chris Bovill, Heads of 4Creative said in a statement: "People love the Grand National because even the outsider has a chance. We wanted to dramatise this whilst at the same time blowing the whistle on all the prejudiced unicorns out there."
This year's Crabbie's Grand National Festival is broadcast live on Channel 4 from April 9 to 11. 
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Creative Director
Creative Director
Creative Team
Creative Team
Agency Producer
Group Business Director
Casa di Produzione
Director
Executive Creative Director
Producer
Production Manager
CG Lead
Animation
Sound Design and Mix
Sound Design and Mix
Music Production Company
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