Ice Breaker - "Hold Me"

Engine UK

Engine UK London, Regno Unito

Premi

1722

Marca: Ice Breaker
Paese: Regno Unito

Cliente: Greene King Brewery

Titolo	Hold Me
Agenzia	Engine UK
Campagna	It's just a name
Cliente	Greene King Brewery
Marca	Ice Breaker
Data di Prima Diffusione/Publicazione	2022 / 8
Settore	Birre
Filosofia	Engine Creative is launching a humorous VOD and social campaign for Greene King’s Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called “It’s Just A Name” consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero. In one film, a man hugs another in a pub and wonders how long the embrace should last. He looks at his can of Ice Breaker for inspiration, but this doesn’t guide him. They stand hugging uneasily. The voice over concludes: “Ice Breaker – it’s just a name.” In another execution, a woman looks at her can of Ice Breaker, then plucks up the courage to go and talk to a circle of people, but they ignore her. Again, the voice over chimes in: “Ice Breaker, it’s just a name.” In the third film, a man ponders whether to greet another with a handshake or fist bump. He looks at his can of beer for guidance, then unexpectedly runs his hand down the other’s face. The voice over concludes: “Ice Breaker, it’s just a name.”
Tipo di Media	Interattivo
Lunghezza	20 seconds
Editing Company	Marshall Street Editors
Sound Design Company	Wave Studios
Advertising Manager	Will Hemmings
Advertising Manager	Alex Radcliffe
Advertising Manager	Annabel Clark
Advertising Manager	Amina Ali
Creative Director	Steve Hawthorne
Art Director	Doug Redfern
Copywriter	Joe Roberts
Head of Strategy	Laura Sammarco
Strategist	George Poynter
Account Management	Kelly Mahon
Account Management	Richard Williams
Account Management	Harriet Pinnington
Client Managing Director	Ed Norrington
Agency Producer	Henry Davies
Casa di Produzione	Birth Productions
Director	Devon Ferguson
Executive Producer	Kate Elson
Producer	Dominic Wilcox
Editor	Spencer Ferszt
Post Produzione	Nineteen-Twenty
Grade	Kal Van Beers
Sound Designer	Tony Rapaccioli
Direttore della fotografia	Richard Mott