Suzuki - "Enjoy the Ride"

The Red Brick Road

The Red Brick Road London, Regno Unito

9338

Marca: Suzuki
Paese: Regno Unito

Cliente: Suzuki

Titolo	Enjoy the Ride
Agenzia	The Red Brick Road
Campagna	Enjoy the Ride
Cliente	Suzuki
Marca	Suzuki
Data di Prima Diffusione/Publicazione	2018 / 1
Settore	Auto Nuove
Filosofia	Red Brick Road has developed a bold new campaign for Suzuki Cars. Set on a dodgem ride within a fairground and directed by Blinkink’s Noah Harris, the campaign showcases Suzuki cars unleashed in a world of bright lights and fun, underpinned by the campaign line 'Enjoy the Ride.’ The campaign will run from 8th January 2018. The idea stems from the insight that no matter how many times you get behind the wheel of a Suzuki, the sense of fun and elation does not fade - much like the sensation of riding at a funfair. The TV spot introduces a high-energy dodgems track where Suzuki cars move in carefully choreographed sequences. This is Suzuki’s first range commercial featuring the all-new Suzuki Swift, Suzuki Vitara and Suzuki Ignis. The week-long shoot involved 10 stunt drivers and a set-built dodgems arena, bringing to life the infectious fun of the fair, via unique, graceful stunt driving. Suzuki UK will be running a 60" along with 30” and 10” cut-downs. Boosted by Sonz of a Loop De Loop Era’s “Far Out”, the TVC is a shot of energy and nostalgia that will resonate with consumers. The ‘Enjoy the Ride’ campaign will be deployed through-the-line, with Red Brick Road creating digital display, social, print, CRM and Point of Sale. In the UK and Ireland, communications will also highlight Suzuki's striking financial service offers. The hero range of Suzuki models is featured throughout the campaign, with the Ignis, new Swift and Vitara taking centre stage.
Tipo di Media	Interattivo
Lunghezza	60 seconds
Market	Irlanda
Sound Design	Wave Studios
Grade	Freefolk
Producer	Tim Page
Executive Creative Director	Matt Davis
Executive Creative Director	Richard Megson
Creative	Matt Davis
Creative	Richard Megson
Creative	Ted Smith
Sound Mix and Design	Tony Rapaccioli
Music Supervision	Soho Music
Editor	Max Windows
Edit Company	Stitch
VFX Supervisor	Duncan Horn
Shoot Supervisor	Ludo Fealy
Shoot Supervisor	Chris King
Producer	Helen Tang
Post Production	Nineteentwenty
Compositor	Stephanie Daly
Compositor	Claire Larkin
Compositor	Sam Meisels
Compositor	Adam McHale
Compositor	Robert Lilley
Compositor	Chrys Aldred
Colourist	Duncan Russell
3D Artist	Chris King
3D Artist	Mike Farrar
3D Artist	Eleonora D’Onofrio
3D Artist	Martin Blunden
Production Manager	Beatrice Warren
Production Designer	Morgan Kennedy
Casa di Produzione	Blinkink
Producer	Ewen Brown
Executive Producer	Bart Yates
Direttore della fotografia	Patrick Meller
Director	Noah Harris
1 ST AD	Jim Cole