Susan Hoffman
Portland, Stati Uniti
TitoloIntroducing Subway Symphony
Agenzia
Campagna Cities of the World
Cliente Heineken
Marca Heineken
Data di Prima Diffusione/Publicazione
Settore Birre
Trama Subway Symphony - turn New York subway turnstile beeps into music. Help James Murphy and Heineken to make it happen at SubwaySymphony.com.
For nearly 20 years, LCD Soundsystem frontman James Murphy has dreamed of changing the harsh beeps of New York’s subway turnstiles into musical notes. Unfortunately, despite his best efforts, his idea has yet to get off the ground. But with the help of Heineken we are trying to make it happen.
As part of our mission Heineken is creating the first live, brand-driven documentary that charts in real time, our journey to turn Subway Symphony from a pipe dream into reality. By the end of summer, we are hoping to have new turnstile notes installed in our first station!
Follow James’ journey:SubwaySymphony.com
Show your support by using #SubwaySymphony. 
Tipo di Media Esterna
Lunghezza
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