| Titolo | Tough Love |
| Agenzia | Wieden + Kennedy |
| Campagna | Thank you, Mom. |
| Cliente | Procter & Gamble |
| Marca | Procter & Gamble |
| Posted | Febbraio 2014 |
| Prodotto | Sochi 2014 Paralympic Winter Games |
| Settore | Prodotti per la gestione della casa e la manutenzione |
| Slogan | Thank you, Mom. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Special Effects / VFX | A52 Visual Effects |
| Creative Director | Kevin Jones |
| Copywriter | Kevin Jones |
| Creative Director | Ollie Watson |
| Art Director | Ollie Watson |
| Agency Producer | Erika Madison |
| Account Director | Eric Gabrielson |
| Account Executive | Jesse Johnson |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Head of Production | Ben Grylewicz |
| Casa di Produzione | Park Pictures |
| Director | Lance Acord |
| Direttore della fotografia | Lance Acord |
| Executive Producer | Mary-Ann Marino |
| Line Producer | Caroline Kousidonis |
| Production Designer | Jason Hamilton |
| Editing Company | Joint |
| Editor | Peter Wiedensmith |
| Production Company Producer | Ryan Shanholtzer |
| Executive Producer | Patty Brebner |
| Executive Producer | Jennifer Sofio Hall |
| Executive Producer | Megan Meloth |
| Sound Design Company | Peter Wiedensmith |
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