| Titolo | The Black Mamba |
| Agenzia | Wieden + Kennedy |
| Campagna | The Black Mamba |
| Cliente | Nike |
| Marca | Nike Basketball |
| Posted | Febbraio 2011 |
| Prodotto | Kobe VI |
| Settore | Abbigliamento sportivo |
| Trama | Nike and Wieden + Kennedy are launching the new Kobe VI shoe with director Robert Rodriguez. Kobe Bryant, Bruce Willis, Danny Trejo and others were cast in a short film entitled The Black Mamba. It is being produced by Nike Basketball and Rodriguez will direct. The film will be released during NBA All-Star Weekend |
| Tipo di Media | Web Film |
| Market | Stati Uniti |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan O'Rourke |
| Copywriter | Sheena Brady |
| Copywriter | Brandon Pierce |
| Art Director | Mike Warzin |
| Agency Producer | Erin Goodsell |
| Account Director | Jason White |
| Account Director | Karrelle Dixon |
| Account Manager | Ryan Johnson |
| Account Executive | Lauren Rodwell |
| Account Executive | Dino Xu |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Agency Executive Producer | Ben Grylewicz |
| Casa di Produzione | RadicalMedia |
| Director | Robert Rodriguez |
| Editing Company | Rock Paper Scissors |
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