| Titolo | Chalk (60 sec) |
| Agenzia | Wieden + Kennedy |
| Campagna | Chalk - Nike |
| Cliente | Nike |
| Marca | Nike |
| Posted | Dicembre 2008 |
| Settore | Abbigliamento sportivo |
| Trama | Before every game, LeBron tosses a handful of chalk into the air. It's his signal that he's ready to play. And now, in his sixth season, it's become ours as well. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Creative Director | Alberto Ponte |
| Creative Director | Tyler Whisnand |
| Creative Director | Jeff Williams |
| Copywriter | Caleb Jensen |
| Art Director | Taylor Twist |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Account Director | Michael Dalton |
| Agency Producer | Erika Madison |
| Casa di Produzione | Anonymous Content |
| Director | Mark Romanek |
| Audio Post Production | Lime Studios |
| Music | Cornershop |
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