Ari Weiss
CCO at DDB North America
New York, Stati Uniti
TitoloTables Have Turned
Agenzia
Campagna Agent vs. Agent
Cliente State Farm Insurance Companies
Marca State Farm
Data di Prima Diffusione/Publicazione
Settore Assicurazioni
Trama In State Farm’s new football work which was created by DDB Chicago, Rodgers (Green Bay Packers quarterback) remains the target of the one-sided rivalry between his on-screen sports agent Gabe Gabriel and real-life State Farm Agent Patrick Minnis. This season, Gabe introduces his new client Patrick Mahomes (Kansas City Chiefs quarterback) in an attempt to one-up his rival agent.
Filosofia Gabe's attempt to make Aaron jealous by bringing on last year’s NFL MVP is futile. Throughout the various ads, Gabe tries to show his value. Instead, he sets up the State Farm agent who demonstrates how helpful and understanding State Farm can be.
Tipo di Media Televisione
Lunghezza
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