Steve Smith
CEO at KFC Corporation
Dallas, Stati Uniti
TitoloGavin the Gnome
Agenzia
Campagna Beat not match
Cliente Asda
Marca ASDA
Data di Prima Diffusione/Publicazione 2014 / 5
Settore Negozi al dettaglio di prossimita'
Slogan You're better off at ASDA
Trama The ad opens on a garden scene and pans across three garden gnomes fishing in a pond – their different coloured outfits representing Asda’s main competitor supermarkets.
The voice over all promising to match each other on price. But then – enter Gavin. A slightly rotund, but devastatingly cool gnome, floating across the pond on a lilo and sporting a green mankini and flip flops.
He is the Asda gnome – and he’s a little bit special, because he isnt like the rest. He doesn’t match prices, he beats them. 
Tipo di Media Televisione
Lunghezza
Colonna sonora Mr. Boombastic
Advertising Manager
Voice
Music Shaggy

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