St John Ambulance - "Save a Choking Baby"

BBH

BBH London, Regno Unito

Premi

19391

Questo spot fa parte della collezione ACT Responsible

Marca: St John Ambulance
Paese: Regno Unito

Cliente: St John Ambulance

Titolo	Save a Choking Baby
Agenzia	BBH
Campagna	The Chokeables
Cliente	St John Ambulance
Marca	St John Ambulance
Data di Prima Diffusione/Publicazione	2015 / 1
Settore	Pubblica sicurezza, salute, igiene
Trama	In The Chokeables, the celebrities take on the character of animated objects that could potentially choke babies – a small princess toy, a pen lid, a jelly baby and a peanut. They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention. A jelly baby – Johnny Vegas – then explains that they’re fed up of real babies choking on innocent objects like them. He then starts struggling for breath and turns blue.Walliams’ lofty princess character shows the correct technique to save the choking jelly baby – up to five back blows, followed by up to five chest thrusts – who coughs out a peanut (voiced by Sir John Hurt), before returning to his normal shade.
Tipo di Media	Televisione e Cinema
Lunghezza	40 seconds
Post Produzione	Electric Theatre Collective
Sound	750mph
Creative Team	Matt Moreland
Creative Team	Chris Clarke
Creative Team	Rob Ellis
Creative Team	Alex Ball
Creative Director	Matt Doman
Creative Director	Ian Heartfield
Strategy Director	Rowenna Prest
Strategic Business Lead	Paul Matuszczyk
Account Director	Leo Sloley
Agency Producer	Rachel Hough
Production Assistant	Vaia Ikonomou
Director	Si & Ad
Production Company Producer	Dom Thomas
Direttore della fotografia	Tristan Oliver
Telecine	Aubrey Woodiwiss
Sound	Sam Ashwell
Media Planner	George Gwilliam
Media Planner	Daniel Denman
Casa di Produzione	Academy Films