St John Ambulance - "Save the Boy"

BBH

BBH London, Regno Unito

16193

Titolo	Save the Boy
Agenzia	BBH
Campagna	Save the Boy
Cliente	St John Ambulance
Marca	St John Ambulance
Data di Prima Diffusione/Publicazione	2013 / 9
Settore	Equiipaggiamenti medicali
Slogan	You can be the difference between life and death
Trama	A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy.
Tipo di Media	Televisione
Lunghezza	62 seconds
Sound	Factory Studios
Editing Company	Final Cut
Post Production	MPC LDN
Advertising Manager	Sue Killen
Creative Team	Rob Ellis
Creative Team	Alex Ball
Sound	Sam Robson
Editor	Joe Guest
Editor	Paul Moth
Special Effects / VFX	Josh King
Special Effects / VFX	Tom Harding
Special Effects / VFX	Adam Crocker
Footage	Jean-Clément Soret
Footage	James Tillet
Casa di Produzione	Blink London
Director	Dougal Wilson
Executive Producer	James Studholme
Account Manager	Lauren Blunden
Producer	Nathalie Parish
Production Company Producer	Ewen Brown
Direttore della fotografia	Lasse Frank