Tim Godsall
Director at Biscuit Filmworks LA
London, Regno Unito
TitoloWasted on Some
Agenzia
Campagna Wasted on Some
Cliente BBC
Marca BBC iPlayer
Data di Prima Diffusione/Publicazione 2019 / 10
Settore TV, Radio
Filosofia As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience.
Tipo di Media Web Film
Lunghezza
Executive Creative Director
Head of Production
Head Of Planning
Creative Director
Creative Team
Senior Producer
Project Manager
Planner
Producer
Producer
Production Manager
Production Coordinator
Audio Producer
Audio Producer
Audio Producer
Audio Producer
Digital Creative Director
Direttore della fotografia
Sound Designer
Sound Designer
Designer
Motion Designer
Motion Designer
Head of Marketing
Marketing Manager
Marketing Executive
Media
Campaign Coordinator
Post Produzione
Director
Executive Producer
Digital Producer
Art Director
Associate Director
Colorist
Online Editior
Compositor
Post-production Producer
Photographer
Photographer

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