| Titolo | Polar Bears |
| Agenzia | Ogilvy Worldwide |
| Campagna | Polar Bears |
| Cliente | Ad Council |
| Marca | Environmental Defense Fund |
| Posted | Giugno 2009 |
| Settore | Enti per la difesa dell'ambiente, degli animali |
| Slogan | Help save the planet. Ride don't drive |
| Filosofia | Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause. |
| Problema | Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Group Creative Director | Terry Finley |
| Group Creative Director | Chris Mitton |
| Copywriter | Jon Wagner |
| Art Director | Dustin Duke |
| Agency Executive Producer | Patti McConnell |
| Agency Producer | Carrie Simon |
| Director | Tim Godsall |
| Production Company Producer | John Messner |
| Editor | Geoff Hounsell |
| Editing Company | Lost Planet |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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