Stuart Douglas
Director at Pull the Trigger
Dublin, Irlanda
TitoloBlue Stilton Cheese
Agenzia
Campagna Waitrose Campaign
Cliente Waitrose Ltd
Marca Waitrose
PostedNovembre 2002
Settore Distribuzione
Filosofia David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business



This case documents how Waitrose strengthened its position as the UK’s pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Colonna sonora Stay As Sweet As You Are
Creative Director
Creative Director
Director
Advertising Manager
Music

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