Michael Waltrip
Actor / Celebrity at Fahlgren Mortine.
Columbus, Stati Uniti
TitoloActing Up
Agenzia
Campagna NASCAR 2006 - NAPA
Cliente National Automotive Parts Association
Marca NAPA
PostedMarzo 2006
Settore Auto Accessori/Ricambi/Olii additivi/Carburanti
Slogan Get The Good Stuff.
Trama NASCAR Driver Michael Waltrip returns as the spokesman for NAPA Auto Parts for the fifth year and introduces his Michael Waltrip School for NAPA spokesmen. These three commercials are shot interview style with B Roll scenes of Michael teaching his young prodigies.
Filosofia The commercials Introduce an entire classroom of "Mini Michael Waltrips" replete with wigs and race suits to the viewing public.
Problema The NAPA NASCAR TV campaigns are very popular among NASCAR fans and the agency is continuously challenged to keep things fresh and entertaining while promoting NAPA.
Risultato The viewer is entertained and amused at the antics that take place in Mr. Waltrip's classroom.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Creative Director
Agency Producer
Director
Art Director
Copywriter
Editor
Executive Creative Director
Actor / Celebrity
Account Director

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