| Titolo | Sell Something |
| Agenzia | Fahlgren Mortine. |
| Campagna | NAPA Motorsports |
| Cliente | National Automotive Parts Association |
| Marca | NAPA |
| Posted | Gennaio 2003 |
| Prodotto | Auto Parts |
| Settore | Auto Accessori/Ricambi/Olii additivi/Carburanti |
| Trama | The NAPA motorsports campaign leverages the celebrity of NASCAR driver Michael Waltrip to enhance the NAPA brand in the minds of racing fans. |
| Filosofia | The campaign highlights Michael Waltrip's sense of humor as a means of exhibiting the approachabilitiy of the NAPA brand. |
| Problema | How can we make the NAPA brand more famous among racing fans by using a prominent NASCAR driver. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Executive Creative Director | John Stertz |
| Art Director | John Stertz |
| Copywriter | Kevin Hawley |
| Actor / Celebrity | Michael Waltrip |
| Director | Dean Lundy |
More Work
SEE ALLWrong Part Number
- MARCA:
- NAPA
- AGENZIA:
- Fahlgren Mortine.
Spelling Bee
- MARCA:
- NAPA
- AGENZIA:
- Fahlgren Mortine.
Acting Up
- MARCA:
- NAPA
- AGENZIA:
- Fahlgren Mortine.
At Times Like This
- MARCA:
- NAPA
- AGENZIA:
- Fahlgren Mortine.