Axion - "Braille (English)"

Duval Guillaume

Duval Guillaume Bruxelles, Belgio

11099

Titolo	Braille (English)
Agenzia	Duval Guillaume
Campagna	Image campaign 2004-2005 - Dexia
Cliente	Dexia
Marca	Axion
Posted	Agosto 2004
Prodotto	Banking for Youngsters
Settore	Istituti di Credito
Slogan	Axion, Respecting Youth
Trama	The story starts off with a teenager who goes visiting his blind aunt. She touches him to greet him and discovers that the pimples on his face have become braille. His talent becomes very known and everyone wants to meet him. The books with stories from his face are being edited and sculptures of the boys' head are being sold to visitors from all over the world. His pimples translate themselves to every language. When he eats chinees, his pimples become chinees braille. The boy becomes rich, very rich. Super: "The day you have money of your own, you'll need a bank of your own." Logo: "Axion via Dexia Bank."
Filosofia	Make positive story about pimples.
Problema	Make interesting cinema campaign for youngsters (10-24 years old)
Tipo di Media	Cinema
Lunghezza	65 seconds
Market	Belgio
Casa di Produzione	CZAR
Copywriter	Peter Ampe
Art Director	Katrien Bottez
Account Director	Inez De Pooter
Agency Producer	Andreas Hasle
Creative Director	Jens Mortier
Account Executive	Emily Rammant
Editing Company	Ace Editing
Music Production	Masda
Director	Lionel Goldstein
Art Director	Peter Ampe