Tom Stemberg
Actor / Celebrity at McKinney
Durham, Stati Uniti
TitoloStaples / Intel / Cisco
Agenzia
Campagna Visionary - Nasdaq
Cliente NASDAQ
Marca NASDAQ
Data di Prima Diffusione/Publicazione 2002 / 8
Settore Finanza/Assicurazioni
Slogan Visionaries. Listed on Nasdaq.
Filosofia Link the vision and strength of prominent NASDAQ-listed CEOs to the NASDAQ brand.

Results: The campaign drove a significant shift in perceptions against every measure, and against core brand attributes. NASDAQ dramatically surpassed NYSE for the first time in history. This was the first time NASDAQ advertising elevated their own brand without also improving perceptions of the NYSE. Collectively this translated into a +30% increase in the number of investors who strongly agreed that they felt comfortable investing in NASDAQ.
Problema In 2002 when this campaign launched, America had been attacked by terrorists, the economy had plummeted, trust in corporate leadership had been shattered and the markets were in disarray. The challenge: rebuild investors' belief in NASDAQ.
Tipo di Media Televisione
Lunghezza
Market Canada, Stati Uniti
Executive Creative Director
Art Director
Copywriter
Director
Agency Producer
Editor
Casa di Produzione
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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